top 5 reasons to write a press release

A press release is a powerful tool - very powerful indeed! It is a key component in building your brand’s reputation and getting your brand out there. A press release is a piece of news, usually fairly short, that companies send out to inform audiences, clients, consumers etc. about something noteworthy. But when is a good time to write one? We’ve got the answers right here!

Opening a new business

Yay! You did it! You went for it and opened the business of your dreams! Now what? How do you tell people about it? A press release is the perfect way to get eyes and ears on your new baby. What’s more, it’s the perfect way to connect with the right kind of audience and let them know that you have arrived. Because a press release is key to earning media coverage and growing a presence in your field, it’s super important to have one ready for your grand opening. A hot tip from us: do your research and choose the right publication / platform in order to attract the right audience!

Launching a new product

What if you’ve been in business for a while and you have a solid following and a loyal fan base, but you’re excited about a new product or service and you really want the world to know about it? Wanna know what helps to get the word out there? You guessed it–a press release! When launching any new product or service for your business, it’s important that the right people know about it so they can engage with your brand and buy what you’re selling. Because a press release is an official statement that is released to the media, it’s one of the most powerful ways to get information to your clients, other businesses, and even competitors. It will let everyone know that you’re on top of your game and you’ve got some great new things on the horizon!

Re-Branding

Re-branding is literally one of our favourite activities here at TLC! We love a good re-brand! Why? Because it’s a fresh start! There is nothing better than breathing new life into an already amazing brand. A press release is the perfect way to tell the news of your re-brand and let your wider community know what you’ve been up to. It’s also a great way to let those who may not be in the know…to know. Additionally, a press release will enable you to communicate your re-brand to a wide network of people, businesses, and investors on your own terms.

Receiving an award or announcing an accomplishment

You work hard and you earn all of your accolades, so it stands to reason that your achievements should be celebrated! What’s more, your industry, supporters, clients, and competitors (yes even them) should know about the special things that you accomplished. Press releases are a great way to share your wins. They also help build trust in your brand within your industry–people want to know that they are putting their support and trust into a brand that accomplishes great things, so let them know!

Announcing a new partnership and/ or collaboration

Everyone loves a good collab–it helps bring two (or more) creative geniuses together and the results can be magical! And do you know what’s better than a doing collaboration? Telling everyone about it! Try a press release to announce a new partnership or collaboration. Sharing the limelight is mutually beneficial for both parties (sharing is caring after all).

So that’s it–our top 5 reasons to write a press release! For more fun marketing tips and tricks, check out our Instagram profile and if you need help with crafting a press release, give us a shout. We love to help!