The Benefits of A professional branding session
It’s no secret that having photos that align with your brand and aesthetic vision are a HUGE benefit for any business. But have you ever stopped to think why or how personal brand photos can truly benefit your business? There are several advantages to having professional photos taken and today we are going to talk about the HUGE benefits of a professional branding session!
Tell the story of your business / brand
First, branding photos tell a story about your business, which connects you to your audience! This is huge for both small and large businesses alike. Think about your favourite brand, what comes to mind? We are willing to bet that the first few things you think of are visual! The logo perhaps, some colours associated with the brand, and then the face behind the business and the story it tells.
We are huge proponents of how important it is to showcase the team that makes the magic happen because this allows you to connect with your audience and potential clients. Headshots and branding photos don’t have to be static. In fact, we encourage our clients to move around, bring props that illustrate what they do and how they make their magic happen. For example, laptops, notebooks, or any other tools of your trade are great props that tell your story in a visual and fun way!
elevate your aesthetic and brand image
Professional branding photos also elevate your aesthetic and brand image. Don’t get us wrong, selfies are great and all, but a professional headshot always goes a long way – plus there is less arm straining too. In addition, professional photos will also align with your brand aesthetic! How? Professional photographers are experts in making sure that lighting, angles, and locations are always flattering and consistent with your brand image. (By the way, this is also the case for any other kind of photography you are looking for, whether it be photos for Linked In, personal use, or a dating profile!) Bonus: you end up with fabulous and timeless images you can use for a long time!
High quality images for digital & print
Speaking of beautiful and timeless images…The third, and very important, benefit of booking a branding session is the high-quality images you receive, which can be shared both online and in print. Kat, our fab photographer, delivers (ahem, over-delivers), all branding images at three different resolutions. This means that your photos can be downloaded in 3 different sizes depending on your use of the photos. This is beneficial because not all photos are created equal. Most printers, for example, require higher resolution photos to deliver flawless results. Websites on the other hand, do not require photos to be full resolution in order to look great. This way, you have options for your photos depending on their ultimate usage!
There are countless reasons to book a professional branding session, and if you want more just give us a shout – we are happy to talk your ears off about all the benefits of booking a professional photo session with us!
