What is Brand Photography?
Did you know that one of the most common questions we get here at TLC is: What is brand photography? Lucky for you, we are kinda experts in this area and have been doing brand photography for years! As a result, we are super happy to share what we know. In the simplest of terms, brand photography is a collection of bespoke photographs used to represent your brand or company. In other words, brand photos are a visual representation of your business. They are also a fun way to showcase what you do, who you are, your team, and some of the amazing things your brand represents.
Lianne Kim is a coach for entrepreneurs and we had a BLAST photographing her at LOVT studios!
Why are brand photos important?
Brand photos are used in a variety of ways, including on your website, socials, marketing materials, paid promotions, and print. They clearly define your brand identity in a visual and (when you work with us) fun and honest way. They are meant to be an authentic representation of your brand and are therefore a very important aspect of your brand image!
There are different ways that you can visually represent your business. Some companies use stock images, which are copyright-free images that anyone has the right to use. While these can be amazing fillers for your marketing, they also tend to be generic and over-used–it can be hard to make a visual impact using photos that others may have seen before! Original and professional brand photos, on the other hand, are completely unique to you and your brand. They are kind of like your own visual signature and are totally original.
Above all else, having original brand photos is important because they set the tone and help build trust between you and your audience/clients. Brand photography is important investment for your brand image.
Some examples of really fun branding sessions we’ve done! Brand photos are fun and useful.
What to Expect from a branding session
Brand photographs are unique to you and your brand, therefore it’s not enough just to rock up to a studio and expect stellar photos. At TLC, we work really closely with all of our clients in order to optimize your time in front of the camera and also to make sure you get the best photos for your unique brand.
Some questions we always ask our clients while planning a branding session:
Q: Where are you planning to use your photos? Are they meant for your website, social media, blog posts, print materials, or all of the above?
Q: What would you like us to focus on? Is it team interactions, solo headshots, behind-the-scenes of your business, product photos, office images, or flat-lays? We usually do a combo of all of these things, but it’s always good to get a sense of what to focus on and the kind of feel you want for your images.
Q: Who is your primary audience/client? Who do you want to attract with these images?
Q: What is the overall vibe you’d like to convey? Is it very formal and professional, or more candid and fun? Keep in mind these photos are unique to your brand, so be as creative as you like!
Once we’ve nailed down these elements, then the fun can begin. With TLC you can expect a lot of laughter, giggles and shenanigans, but most of all, a great gallery of unique and professional images at the end of the process.
Even brand photographers and communications specialists need to have their branding photos taken! We always book at least 2 sessions a year to keep our content unique, professional, and fresh.
For more info, get in touch and we can walk you through the amazing landscape of branding photography! Click here for more info.
