The Benefits of original Stock photography
Here at TLC, we are super enthusiastic about original imagery and visuals. This is because we know the benefits of original stock photography, and how it elevates all companies’ marketing materials, strategy, and socials. Stock photography is a collection of images that is usually neutral and generalized. Stock images speak to various themes and can be used to connect to your brand story, brand colours, brand aesthetic, and messaging, but they are rarely specific to your company. While stock photos in general, are a quick and budget-friendly option for websites, marketing materials, and socials, they can be repetitive and don’t reflect a company’s uniqueness.
Original stock photography, on the other hand, speaks directly to your brand because these images are bespoke and cater directly to your brand’s aesthetic and messaging. Original stock photography can also directly cater to specific business themes. For example, if your company is planning a new product launch, your original photos can be directly reflective of the kind of products you are launching. There are three main benefits of original stock photography: uniqueness, consistency, and customization.
Uniqueness
As we chatted about above, stock photography is somewhat generic and can be pretty recognizable, especially if the photos come from bigger stock photo websites. Customized photos, on the other hand, will help avoid the potential for recognition because they are specifically created for your brand. Original stock photography really hones in on what makes your brand unique.
There are several different ways that we make stock photos unique to the brands we work with, these include:
Brand Colours: we specifically use objects and environments that cater to your specific brand colours.
Brand Messaging: the photos always convey your unique brand messaging (no random stuff in these photos!).
Brand Imagery: we work as a team to make sure that the visuals in your photos is always reflective of your brand.
Brand Products/Services: Everything in your brand photos is reflective of your products and/or services (once again, no random stuff ever!).
Consistency
Every business evolves and grows in its own ways, including through consistency in its brand aesthetics, messaging, and marketing. Using original stock photography allows you to incorporate your company message and values into your imagery and ensures that your brand remains consistent. One of the other benefits of original stock photography is that your unique photos can be incorporated into any materials you distribute, and they will be recognizable as your own. Also, because original stock photos are unique to your company, it is easier for people to make associations between your consistent imagery and your brand.
Customization
Your business is a unicorn among horses! You know that, we know that, so let your images reflect that to the world! Customized original stock photos are amazing for creating a great first impression. This is because when your clients first come across your brand, customized and original photography emphasizes your brand’s originality. Also, customization acts as a key component in creating and cultivating trust between your clients and your brand. When you have customized images, your brand messaging remains consistent and therefore recognizable and trustworthy. It also signals to your existing and potential clients that your brand is important and worthy of beautiful, original, and professional photography.
There you have it–the benefits of original stock photography are immense! (You heard it here first!). Custom professional stock photography has a big impact on your branding, marketing materials, socials and website. It is also an amazing way to ensure consistency in your brand development and evolution and a great way to build trust with your existing and potential clientele. If you want to know more about the benefits of original stock photography, get in touch with us here and let us chat your ears off!
